As a small business, you have to keep up with currently marketing trends to keep your business competitive. And like most businesses, you're constantly looking for ways to increase your brand awareness and drive traffic to your business.  With all of the marketing opportunities available, it can be a challenge to weed out the bad opportunities from the good... especially those that show an ROI (return on investment). So, to add another advertising opportunity into the mix... and one you may or may not have thought about... let's talk about Waze.