Insights & Inspiration

Explore ideas, tips, and stories on design, marketing, and creativity—crafted to inspire and inform.

General Blog  |  Design  |  Entrepreneurship  |  Marketing  |  Brand

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The Power of Facebook Wizardry

  • On October 8, 2018
If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success. However, what they don’t tell you is which platform is best for your business. On October 19, 2018, I spoke at the 7th Annual Women’s Business Expo in Athens, GA about my favorite social media […]
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Silent, But Deadly

  • On September 12, 2018
If you’ve heard it once, you’ve heard it a thousand times… CONTENT IS KING! Yes, pictures are great and .gifs are fun, but if content is king, social video is its kingdom as video is becoming insanely popular on social media, especially on mobile. I’m sure the popularity of video use in marketing isn’t surprising to […]
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The Inclusion of Donuts is Important

  • On September 5, 2018
Yesterday, I read a headline that said, “Dunkin’ is dropping the ‘Donuts’ from its name.” At first, I thought to myself, “Well that’s stupid.” But then, I started thinking, “Is it though? Am I the idiot? Is it really a genius marketing move?” (3 minute read) Re-branding is a tricky business… for any company. When […]
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If You’re Going to Share on Social Media…

  • On September 5, 2018
If you’re going to share posts on social media platforms, you should always fact check the source. (7 minute read) In the era of “Fake News,” a ridiculous amount of spam now floats around social media. Fake News is often thought of as being created by the mainstream media, but in reality, social media is […]
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Why Millennials Are Winning in Business

  • On August 24, 2018
I’ve caught myself over the past few months becoming more and more angry with every phone call I have to answer. Why? Because robocalls and telemarketing has gotten out of control. I’ve even shared my frustration via my social media channels in true Millennial fashion with hopes that at least ONE sales person will see […]
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User Experience in Management

  • On June 23, 2018
When one thinks about user experience, often times, people assume the term only applies to the marketing world. However, user experience is everywhere. As we learned in the first part of this blog series (How to Connect Through Experience), great user experience, often times, isn’t even recognizable. If you think about it, can you remember […]
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“Empathy is the starting point for a design that is focused on people.”

— David Kelley