Insights & Inspiration

Explore ideas, tips, and stories on design, marketing, and creativity—crafted to inspire and inform.

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Sharing is Caring: Digital Masterminds Share Their Secrets

  • On June 9, 2018
A few weeks ago, I attended the Digital Summit in Atlanta. If you haven’t heard of/attended this event, you’re REALLY missing out… even if you’re not in the digital industry. I know that’s hard to believe, but after you immerse yourself in the digital world for two full days, you’ll quickly realize how important digital […]
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How to Build Your Personal Brand Like a Boss

  • On May 27, 2018
If you’re (what I call) a hustla and don’t own your own business, building your personal brand can be pretty difficult… especially the younger you are because you don’t have a lot of experience or a ginormous portfolio… yet. (6 minute read) Then, it happens to us all… we get a job at a great […]
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How to Use Cheap Marketing Tactics to Grow Your Business

  • On May 8, 2018
Growing your brand in a crowded market place is hard. If you aren’t up on the latest marketing trends and aren’t super tech-savvy, it may seem impossible to compete. Many small businesses don’t have much of a budget to invest. So, they Google, “How to market your business cheap.” The answer? …you don’t. [inlinetweet prefix=”” […]
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Four Areas to Perfect for Successful UX

  • On May 5, 2018
User experience is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “Did the customer/user have a positive interaction with my business?” However, if you read part on of my How to Connect Through Experience blog series, you […]
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User Experience in Marketing

  • On May 5, 2018
User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How […]
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The Coin (Part 2)

  • On February 10, 2018
So now we talk about part two. (And if you are reading this part first… don’t. CLICK HERE to read the first part of this blog post.) As you recall from the last few paragraphs of the part one, I discovered that a brand new Masters of Emerging Media program was added to UGA’s graduate […]
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“Empathy is the starting point for a design that is focused on people.”

— David Kelley