Insights & Inspiration

Explore ideas, tips, and stories on design, marketing, and creativity—crafted to inspire and inform.

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Once a Dawg, Always a Dawg (Part 1)

  • On February 10, 2018
I’ve been thinking about this blog post for a few weeks now. This morning, during my usual “wake up social media checking” routine (you know, because I’m a millennial and all), I ran across a video that I had shared a year ago. After watching the video, I knew that today was the day that […]
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How a Smiley Face in the Right Place Can Improve Audience Engagement

  • On July 17, 2017
Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]
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The True Meaning of Leading from Behind

  • On June 19, 2017
Every now and again, you run across something that just gets to you… it really sticks. Whether it be a poem, motivational quote, a book, or maybe a story of business success, often times, these bits of inspiration stay with us and help keep us entrepreneurs moving forward. Today, while scrolling through Facebook (as us […]
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How Poor Website Design Will Affect Your Business

  • On March 1, 2017
Many small business owners neglect their company website. For whatever reason, web design gets overlooked when it comes to marketing strategy and social media seems to be the primary focus because it’s free. For someone working in the industry, this is a “#SMH” moment as web design is one of the most effective services you […]
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Business and Leadership Lessons We Can Learn from March Madness

  • On April 5, 2016
Growing up, almost every kid dreams of playing for their favorite childhood team and winning a National Championship. However, most kids don’t get to live out those dream… unless your are Ryan Achidiacono, who grew up eating, breathing and sleeping Villanova Wildcat basketball and then led his team last night (Monday, April 4, 2016) to […]
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Carpe Diem

  • On July 7, 2015
I ran across this video today and this “poem,” if you will, that really intrigued/spoke to me. It got me thinking, what IS my digital legacy? What will I leave behind? I suppose this website is a great start. I want my digital shadow to be of my digital followers of like mind who also […]
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“Empathy is the starting point for a design that is focused on people.”

— David Kelley