Performance Over Perception: A UX Approach to Fixing the College Football Playoff

On December 16, 2024

Estimated read time: 8-10 minutes College football is more than just a game—it’s the cornerstone of American sports culture, a passion that unites fans, families, and entire communities every Saturday in the fall (especially in the South). But year after year, its postseason system leaves fans divided, frustrated, and questioning its integrity. From the days […]

Increase meeting usability by designing for Zoom

On May 29, 2022

Two years ago, where and how we work changed drastically due to COVID-19. Businesses were forced to either adapt to the changing environment or close their doors for good… and the ones who chose to adapt were having to learn new technology and how to navigate remote work at unprecedented speeds, which essentially meant crossing […]

How I Landed My “Dream Job”

On June 15, 2019

Being young and extremely career driven, I honestly didn’t expect to stay at the University of Georgia for more than a few years. Five years later, here I am. Not only did I love my job and the organization I worked for (mainly because I truly believed in their mission), but I also love The […]

Don’t Get Left Waze Behind in Marketing

On March 21, 2019

As a small business, you have to keep up with currently marketing trends to keep your business competitive. And like most businesses, you're constantly looking for ways to increase your brand awareness and drive traffic to your business. With all of the marketing opportunities available, it can be a challenge to weed out the bad opportunities from the good... especially those that show an ROI (return on investment). So, to add another advertising opportunity into the mix... and one you may or may not have thought about... let's talk about Waze.

Making Facebook Ads Work for Vets

On March 14, 2019

If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success... especially for veterinary medicine. If your target market is human (or humans with furbabies), Facebook should no doubt be your platform of choice.

How to Build a Facebook Ad From Scratch

On October 15, 2018

When beginning their digital advertising journey, a lot of small business owners get overwhelmed and have no clue where to start. With a limited budget, many stress over picking the wrong social platform and creating an ad that performs poor ends up being a waste of money. On October 19, 2018, I spoke at the 7th Annual […]

The Power of Facebook Wizardry

On October 8, 2018

If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success. However, what they don’t tell you is which platform is best for your business. On October 19, 2018, I spoke at the 7th Annual Women’s Business Expo in Athens, GA about my favorite social media […]

Silent, But Deadly

On September 12, 2018

If you’ve heard it once, you’ve heard it a thousand times… CONTENT IS KING! Yes, pictures are great and .gifs are fun, but if content is king, social video is its kingdom as video is becoming insanely popular on social media, especially on mobile. I’m sure the popularity of video use in marketing isn’t surprising to […]

The Inclusion of Donuts is Important

On September 5, 2018

Yesterday, I read a headline that said, “Dunkin’ is dropping the ‘Donuts’ from its name.” At first, I thought to myself, “Well that’s stupid.” But then, I started thinking, “Is it though? Am I the idiot? Is it really a genius marketing move?” (3 minute read) Re-branding is a tricky business… for any company. When […]

If You’re Going to Share on Social Media…

On September 5, 2018

If you’re going to share posts on social media platforms, you should always fact check the source. (7 minute read) In the era of “Fake News,” a ridiculous amount of spam now floats around social media. Fake News is often thought of as being created by the mainstream media, but in reality, social media is […]