The True Meaning of Leading from Behind

On June 19, 2017

Every now and again, you run across something that just gets to you… it really sticks. Whether it be a poem, motivational quote, a book, or maybe a story of business success, often times, these bits of inspiration stay with us and help keep us entrepreneurs moving forward. Today, while scrolling through Facebook (as us […]

How Poor Website Design Will Affect Your Business

On March 1, 2017

Many small business owners neglect their company website. For whatever reason, web design gets overlooked when it comes to marketing strategy and social media seems to be the primary focus because it’s free. For someone working in the industry, this is a “#SMH” moment as web design is one of the most effective services you […]

Business and Leadership Lessons We Can Learn from March Madness

On April 5, 2016

Growing up, almost every kid dreams of playing for their favorite childhood team and winning a National Championship. However, most kids don’t get to live out those dream… unless your are Ryan Achidiacono, who grew up eating, breathing and sleeping Villanova Wildcat basketball and then led his team last night (Monday, April 4, 2016) to […]

Carpe Diem

On July 7, 2015

I ran across this video today and this “poem,” if you will, that really intrigued/spoke to me. It got me thinking, what IS my digital legacy? What will I leave behind? I suppose this website is a great start. I want my digital shadow to be of my digital followers of like mind who also […]

How Nintendo is Killing Their Brand

On May 15, 2015

Although this post isn’t exactly about marketing, SEO, graphic design, or other entrepreneur type topics, I feel it’s still semi-related to the field in a sense because of branding and poor marketing choices. According to TechTimes, Nintendo announced last month that more than two million copies of their new Mario Kart 8 for Wii U […]

9 Tips to Checkmate Google

On April 29, 2015

For years Google has dominated the internet and more or less held a monopoly on consumer searches. Not only used as a noun, but also a verb. Nobody ever says, “Yahoo those song lyrics.” However, with rapid changes in social media and new trends in online consumer behavior, webmasters face difficult challenges when it comes to […]

Mobilegeddon is Coming!

On April 20, 2015

The world’s biggest search engine shakes up its algorithms… again. Although Google updates it’s algorithms regularly, a revision of this size is rare. The last “big” revision happened in 2012 when Google altered it’s algorithm to weed out misleading websites. Due to the uproar this caused in 2012, Google has tried to soften the blow […]

Social is the Future of Customer Experience

On March 20, 2015

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say […]

People Your Team Needs to Succeed

On March 16, 2015

You may be running the show, but the people on your team have just as much of an impact on your company’s success as you do. I know this to be true more than anyone! Smart entrepreneurs surround themselves with positive people (but also smart people), especially when business is slow. Positive people come in […]

Brain Quirks Every Marketer Should Know

On March 11, 2015

The human mind is an amazing thing, but it certainly has its quirks and flaws (but what doesn’t, right?). The technical term for these flaws: Cognitive biases. Cognitive biases means irrational thought patterns. These patterns may have worked for cavemen, but they really make our marketer have to work hard nowawdays. These brain quirks can seriously […]

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