General Blog – Page 3 – J. Ashley Panter

Business and Leadership Lessons We Can Learn from March Madness

Posted by ashley.panter
On April 5, 2016
0 Comments
basketball, business, leadership, managing a business, march madness

Growing up, almost every kid dreams of playing for their favorite childhood team and winning a National Championship. However, most kids don’t get to live out those dream… unless your are Ryan Achidiacono, who grew up eating, breathing and sleeping Villanova Wildcat basketball and then led his team last night (Monday, April 4, 2016) to […]

Carpe Diem

Posted by ashley.panter
On July 7, 2015
0 Comments
carpe diem, digital footprint, legacy, marketing, motivation, video

I ran across this video today and this “poem,” if you will, that really intrigued/spoke to me. It got me thinking, what IS my digital legacy? What will I leave behind? I suppose this website is a great start. I want my digital shadow to be of my digital followers of like mind who also […]

How Nintendo is Killing Their Brand

Posted by ashley.panter
On May 15, 2015
0 Comments
dk, gamecube, mario, mario kart, marketing, nintendo, peach, yoshi

Although this post isn’t exactly about marketing, SEO, graphic design, or other entrepreneur type topics, I feel it’s still semi-related to the field in a sense because of branding and poor marketing choices. According to TechTimes, Nintendo announced last month that more than two million copies of their new Mario Kart 8 for Wii U […]

9 Tips to Checkmate Google

Posted by ashley.panter
On April 29, 2015
0 Comments
content, creating google local business page, fresh content, google+, headers, hummers, landing pages, mobile websites, search engine, seo, site map, tagging photos

For years Google has dominated the internet and more or less held a monopoly on consumer searches. Not only used as a noun, but also a verb. Nobody ever says, “Yahoo those song lyrics.” However, with rapid changes in social media and new trends in online consumer behavior, webmasters face difficult challenges when it comes to […]

Mobilegeddon is Coming!

Posted by ashley.panter
On April 20, 2015
0 Comments
algorithm, google+, jetpack, mobilegeddon, search engine, seo, wordpress

The world’s biggest search engine shakes up its algorithms… again. Although Google updates it’s algorithms regularly, a revision of this size is rare. The last “big” revision happened in 2012 when Google altered it’s algorithm to weed out misleading websites. Due to the uproar this caused in 2012, Google has tried to soften the blow […]

Social is the Future of Customer Experience

Posted by ashley.panter
On March 20, 2015
0 Comments
customer service, marketing, social media

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say […]

People Your Team Needs to Succeed

Posted by ashley.panter
On March 16, 2015
2 Comments
employment, Entrepreneur, gladiator, golden goose, hacker, lightning rod, maestro, superconnector, team, virtuso, wordsmith

You may be running the show, but the people on your team have just as much of an impact on your company’s success as you do. I know this to be true more than anyone! Smart entrepreneurs surround themselves with positive people (but also smart people), especially when business is slow. Positive people come in […]

Brain Quirks Every Marketer Should Know

Posted by ashley.panter
On March 11, 2015
0 Comments
belief bias, brain quirks, Cognitive biases, confirmation bias, loss aversion, marketing, psychology, self serving bias, the framing effect

The human mind is an amazing thing, but it certainly has its quirks and flaws (but what doesn’t, right?). The technical term for these flaws: Cognitive biases. Cognitive biases means irrational thought patterns. These patterns may have worked for cavemen, but they really make our marketer have to work hard nowawdays. These brain quirks can seriously […]

The Best (and Worst) Words to Use in an Email Subject Line

Posted by ashley.panter
On March 5, 2015
0 Comments
content, email, marketing

Can you guess which words can make or break an email campaign? A new study reveals the answers. Marketers need to be black and white about the value of an email message. And there’s no better place to do that than in the subject line. In fact, a new study from email marketing agency Alchemy […]

20 Social Media Features You Didn’t Know Existed

Posted by ashley.panter
On March 5, 2015
0 Comments
facebook, features, linkedin, pinterest, social media, tricks, twitter

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet? That you can add […]

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