Design – J. Ashley Panter

Increase meeting usability by designing for Zoom

Posted by ashley.panter
On May 29, 2022
0 Comments
PowerPoint, Slide Deck, Technology, UI Design, user experience, User Interface, Zoom

Two years ago, where and how we work changed drastically due to COVID-19. Businesses were forced to either adapt to the changing environment or close their doors for good… and the ones who chose to adapt were having to learn new technology and how to navigate remote work at unprecedented speeds, which essentially meant crossing […]

Silent, But Deadly

Posted by ashley.panter
On September 12, 2018
0 Comments
marketing, social media, video

If you’ve heard it once, you’ve heard it a thousand times… CONTENT IS KING! Yes, pictures are great and .gifs are fun, but if content is king, social video is its kingdom as video is becoming insanely popular on social media, especially on mobile. I’m sure the popularity of video use in marketing isn’t surprising to […]

User Experience in Management

Posted by ashley.panter
On June 23, 2018
0 Comments
management, maximum elective effort, michael myers, personal entrepreneurship, user experience, ux, uxm

When one thinks about user experience, often times, people assume the term only applies to the marketing world. However, user experience is everywhere. As we learned in the first part of this blog series (How to Connect Through Experience), great user experience, often times, isn’t even recognizable. If you think about it, can you remember […]

Four Areas to Perfect for Successful UX

Posted by ashley.panter
On May 5, 2018
0 Comments
brand experience, design, desirability, usability, user experience, utility, ux, uxm

User experience is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “Did the customer/user have a positive interaction with my business?” However, if you read part on of my How to Connect Through Experience blog series, you […]

User Experience in Marketing

Posted by ashley.panter
On May 5, 2018
0 Comments
branding, design, marketing, usability, user experience, ux, uxm

User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How […]

How to Connect Through Experience

Posted by ashley.panter
On April 12, 2018
0 Comments
business management, customer service, gain and retain, user experience, ux, uxm

The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]

How Poor Website Design Will Affect Your Business

Posted by ashley.panter
On March 1, 2017
0 Comments
branding, seo, small business, website design

Many small business owners neglect their company website. For whatever reason, web design gets overlooked when it comes to marketing strategy and social media seems to be the primary focus because it’s free. For someone working in the industry, this is a “#SMH” moment as web design is one of the most effective services you […]

5 Things to Consider Before Using an Image From Google

Posted by ashley.panter
On October 7, 2015
0 Comments
copyright, digital marketing, google+, law, media law, stock photography

We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]

9 Tips to Checkmate Google

Posted by ashley.panter
On April 29, 2015
0 Comments
content, creating google local business page, fresh content, google+, headers, hummers, landing pages, mobile websites, search engine, seo, site map, tagging photos

For years Google has dominated the internet and more or less held a monopoly on consumer searches. Not only used as a noun, but also a verb. Nobody ever says, “Yahoo those song lyrics.” However, with rapid changes in social media and new trends in online consumer behavior, webmasters face difficult challenges when it comes to […]

Mobilegeddon is Coming!

Posted by ashley.panter
On April 20, 2015
0 Comments
algorithm, google+, jetpack, mobilegeddon, search engine, seo, wordpress

The world’s biggest search engine shakes up its algorithms… again. Although Google updates it’s algorithms regularly, a revision of this size is rare. The last “big” revision happened in 2012 when Google altered it’s algorithm to weed out misleading websites. Due to the uproar this caused in 2012, Google has tried to soften the blow […]