Don’t Get Left Waze Behind in Marketing

On March 21, 2019

As a small business, you have to keep up with currently marketing trends to keep your business competitive. And like most businesses, you're constantly looking for ways to increase your brand awareness and drive traffic to your business. With all of the marketing opportunities available, it can be a challenge to weed out the bad opportunities from the good... especially those that show an ROI (return on investment). So, to add another advertising opportunity into the mix... and one you may or may not have thought about... let's talk about Waze.

Making Facebook Ads Work for Vets

On March 14, 2019

If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success... especially for veterinary medicine. If your target market is human (or humans with furbabies), Facebook should no doubt be your platform of choice.

How to Build a Facebook Ad From Scratch

On October 15, 2018

When beginning their digital advertising journey, a lot of small business owners get overwhelmed and have no clue where to start. With a limited budget, many stress over picking the wrong social platform and creating an ad that performs poor ends up being a waste of money. On October 19, 2018, I spoke at the 7th Annual […]

The Power of Facebook Wizardry

On October 8, 2018

If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success. However, what they don’t tell you is which platform is best for your business. On October 19, 2018, I spoke at the 7th Annual Women’s Business Expo in Athens, GA about my favorite social media […]

Silent, But Deadly

On September 12, 2018

If you’ve heard it once, you’ve heard it a thousand times… CONTENT IS KING! Yes, pictures are great and .gifs are fun, but if content is king, social video is its kingdom as video is becoming insanely popular on social media, especially on mobile. I’m sure the popularity of video use in marketing isn’t surprising to […]

The Inclusion of Donuts is Important

On September 5, 2018

Yesterday, I read a headline that said, “Dunkin’ is dropping the ‘Donuts’ from its name.” At first, I thought to myself, “Well that’s stupid.” But then, I started thinking, “Is it though? Am I the idiot? Is it really a genius marketing move?” (3 minute read) Re-branding is a tricky business… for any company. When […]

Why Millennials Are Winning in Business

On August 24, 2018

I’ve caught myself over the past few months becoming more and more angry with every phone call I have to answer. Why? Because robocalls and telemarketing has gotten out of control. I’ve even shared my frustration via my social media channels in true Millennial fashion with hopes that at least ONE sales person will see […]

User Experience in Management

On June 23, 2018

When one thinks about user experience, often times, people assume the term only applies to the marketing world. However, user experience is everywhere. As we learned in the first part of this blog series (How to Connect Through Experience), great user experience, often times, isn’t even recognizable. If you think about it, can you remember […]

Sharing is Caring: Digital Masterminds Share Their Secrets

On June 9, 2018

A few weeks ago, I attended the Digital Summit in Atlanta. If you haven’t heard of/attended this event, you’re REALLY missing out… even if you’re not in the digital industry. I know that’s hard to believe, but after you immerse yourself in the digital world for two full days, you’ll quickly realize how important digital […]

How to Use Cheap Marketing Tactics to Grow Your Business

On May 8, 2018

Growing your brand in a crowded market place is hard. If you aren’t up on the latest marketing trends and aren’t super tech-savvy, it may seem impossible to compete. Many small businesses don’t have much of a budget to invest. So, they Google, “How to market your business cheap.” The answer? …you don’t. [inlinetweet prefix=”” […]