Marketing – Page 2 – J. Ashley Panter

Four Areas to Perfect for Successful UX

Posted by ashley.panter
On May 5, 2018
0 Comments
brand experience, design, desirability, usability, user experience, utility, ux, uxm

User experience is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “Did the customer/user have a positive interaction with my business?” However, if you read part on of my How to Connect Through Experience blog series, you […]

User Experience in Marketing

Posted by ashley.panter
On May 5, 2018
0 Comments
branding, design, marketing, usability, user experience, ux, uxm

User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How […]

Facebook Zero is Coming!

Posted by ashley.panter
On January 26, 2018
0 Comments
digital marketing, facebook, social media

Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of being a quick, inexpensive, and targeted vehicle for digital marketing, as well as for gaming and online shopping. I don’t know about you, […]

How a Smiley Face in the Right Place Can Improve Audience Engagement

Posted by ashley.panter
On July 17, 2017
0 Comments
advertising, digital marketing, emoji, emoticon, social media

Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]

How Poor Website Design Will Affect Your Business

Posted by ashley.panter
On March 1, 2017
0 Comments
branding, seo, small business, website design

Many small business owners neglect their company website. For whatever reason, web design gets overlooked when it comes to marketing strategy and social media seems to be the primary focus because it’s free. For someone working in the industry, this is a “#SMH” moment as web design is one of the most effective services you […]

5 Things to Consider Before Using an Image From Google

Posted by ashley.panter
On October 7, 2015
0 Comments
copyright, digital marketing, google+, law, media law, stock photography

We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]

How Nintendo is Killing Their Brand

Posted by ashley.panter
On May 15, 2015
0 Comments
dk, gamecube, mario, mario kart, marketing, nintendo, peach, yoshi

Although this post isn’t exactly about marketing, SEO, graphic design, or other entrepreneur type topics, I feel it’s still semi-related to the field in a sense because of branding and poor marketing choices. According to TechTimes, Nintendo announced last month that more than two million copies of their new Mario Kart 8 for Wii U […]

9 Tips to Checkmate Google

Posted by ashley.panter
On April 29, 2015
0 Comments
content, creating google local business page, fresh content, google+, headers, hummers, landing pages, mobile websites, search engine, seo, site map, tagging photos

For years Google has dominated the internet and more or less held a monopoly on consumer searches. Not only used as a noun, but also a verb. Nobody ever says, “Yahoo those song lyrics.” However, with rapid changes in social media and new trends in online consumer behavior, webmasters face difficult challenges when it comes to […]

How to Set Up a Killer Social Media Strategy for Your Biz

Posted by ashley.panter
On April 3, 2015
0 Comments
digital marketing, facebook, google+, infographic, instagram, linkedin, pinterest, social media, social media stats, twitter

We all know that it’s crucial “these day” to have a social media presence. However, creating a strategy to accomplish a successful social media campaign can be overwhelming. Most people don’t even know where to begin. And some even question whether they really need to be on social media? So, do you? Maybe not. However, if you’re not… […]

Social is the Future of Customer Experience

Posted by ashley.panter
On March 20, 2015
0 Comments
customer service, marketing, social media

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say […]

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