Marketing – Page 3 – J. Ashley Panter

Brain Quirks Every Marketer Should Know

Posted by ashley.panter
On March 11, 2015
0 Comments
belief bias, brain quirks, Cognitive biases, confirmation bias, loss aversion, marketing, psychology, self serving bias, the framing effect

The human mind is an amazing thing, but it certainly has its quirks and flaws (but what doesn’t, right?). The technical term for these flaws: Cognitive biases. Cognitive biases means irrational thought patterns. These patterns may have worked for cavemen, but they really make our marketer have to work hard nowawdays. These brain quirks can seriously […]

The Best (and Worst) Words to Use in an Email Subject Line

Posted by ashley.panter
On March 5, 2015
0 Comments
content, email, marketing

Can you guess which words can make or break an email campaign? A new study reveals the answers. Marketers need to be black and white about the value of an email message. And there’s no better place to do that than in the subject line. In fact, a new study from email marketing agency Alchemy […]

20 Social Media Features You Didn’t Know Existed

Posted by ashley.panter
On March 5, 2015
0 Comments
facebook, features, linkedin, pinterest, social media, tricks, twitter

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet? That you can add […]

Social Media Revolution 2015 #Socialnomics

Posted by ashley.panter
On March 5, 2015
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digital marketing, revolution, social media, socialnomics, youtube

How important do you think digital marketing today is? Did you know that 90% of people trust peer recommendation? And that more people own a mobile a device THAN A TOOTHBRUSH??! Check out this alarming, but enlightening video:

8 Secrets to Building a Stunning LinkedIn Profile

Posted by ashley.panter
On March 5, 2015
0 Comments
jobs, linkedin, portfolio, resume, social media

Sometimes, defeat turns into opportunity. Even though you may not get a job or get the big promotion within your company like you’d hoped, always remember to be gracious and polite and still add them to your LinkedIn network. You never know when you will need or run into that connection down the road. I […]

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