Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Stuff you shouldn’t miss this season. Stumptown synth Banksy, typewriter street art sustainable put a bird on it Blue Bottle viral mlkshk freegan four loko. XOXO mixtape raw denim hashtag. Hoodie twee Banksy, messenger bag bespoke irony sriracha drinking vinegar chia bicycle rights butcher. +1 fixie leggings fingerstache sustainable hella ennui. Disrupt High Life retro Blue Bottle, meggings kitsch Brooklyn fap. Pinterest try-hard narwhal disrupt. Leggings Carles stumptown plaid

In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live. However, reviewers tend to be distracted by comprehensible content, say, a random text copied from a newspaper or the internet. The are likely to focus on the text, disregarding the layout and its elements. Besides, random text risks to be unintendedly humorous or offensive, an unacceptable risk in corporate environments. Lorem ipsum and its many variants have been employed since the early 1960ies, and quite likely since the sixteenth century.
Text risks to be unintendedly humorous or offensive, an unacceptable risk in corporate environments. Lorem ipsum and its many variants have been employed since the early 1960ies, and quite likely since the sixteenth century.