User Experience in Management

On June 23, 2018

When one thinks about user experience, often times, people assume the term only applies to the marketing world. However, user experience is everywhere. As we learned in the first part of this blog series (How to Connect Through Experience), great user experience, often times, isn’t even recognizable. If you think about it, can you remember […]

How to Use Cheap Marketing Tactics to Grow Your Business

On May 8, 2018

Growing your brand in a crowded market place is hard. If you aren’t up on the latest marketing trends and aren’t super tech-savvy, it may seem impossible to compete. Many small businesses don’t have much of a budget to invest. So, they Google, “How to market your business cheap.” The answer? …you don’t. [inlinetweet prefix=”” […]

Four Areas to Perfect for Successful UX

On May 5, 2018

User experience is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “Did the customer/user have a positive interaction with my business?” However, if you read part on of my How to Connect Through Experience blog series, you […]

User Experience in Marketing

On May 5, 2018

User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How […]

How to Connect Through Experience

On April 12, 2018

The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]